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Custom Highlights - Conference sponsorship social wall feature

Claim the spotlight for your brand in completely unique way - or let your sponsors take the limelight!

Custom Highlights give you the power to make key messages and users stand out from the rest of the chatter on your social wall. 

See the image below which shows how Mobile World Congress highlighted their Sponsor's Tweets in their own, unique colors to reinforce their branding and maximize exposure to conference exhiibition attendees.

Want some help figuring out the best way to spotlight sponsors on your social wall? That's what we're here for - just get in touch today!




Case Usage: European Ombudsman

Proving there was a good blend of content from citizen and government leaders, at the same time as making sure their own messages attracted attention, the European Ombudsman chose a custom blue background in contrast to others appearing in yellow. 

Case Usage: Mobile World Congress

Every year at Mobile World Congress, the mobile industry’s largest conference, GSMA makes use of the Custom Highlight feature. Sponsors' Tweets appear in their own brand colors alongside Mobile World Live TV Broadcasting, reinforcing brand identity for sponsors and generating sponsorship revenue for GSMA.  


Generate revenue by charging your sponsors for highlights.  Use our standard highlight option or work with us to create a stunning custom design.


Our Custom Highlights feature doesn't have to be just about highlighting a message, it can also be used as a specific trigger. For example, when a brand messages, the whole wall can magically transform to their own unique design.  Got an idea but not sure it's possible?  Contact us to find out - we love a challenge!