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Published on July 17th, 2020

The ultimate drive-in cinema social experience

The come back of the drive-in cinema

The Covid-19 crisis will have transformed our daily lives in many ways, including our leisure activities.

The confinement forced us to stay at home, to abandon the darkened theatres and to prefer a film on the small screen via a streaming service. Many of the films have been postponed to better days.

But the entire film industry is not at a standstill. A phenomenon that has been somewhat neglected for sometime is rising from its ashes: the drive-in movie experience! 


An experience tailor-made for the pandemic

In many large cities, the experience has been repeated over the last few months

  • a spacious outdoor area
  • a big screen
  • an audio system via your car radio
  • and optionally a popcorn machine ;-)

The drive-in movie experience is practically adapted to the pandemic:

the experience takes place outside
the cars are at a good distance from each other and ensure sufficient physical distance between them
contacts are very limited because they are controlled (electronic payments, food with drive-through service, ...)


Fun and social

Participating in a drive-in movie viewing means being cautious while sharing your love of the cinema.

What could be more natural than to complete the experience with the presence of a Social Wall that will have the effect of :

  • bringing fun by making the participants wait while they send their best pictures on a giant screen
  • amplifying the notoriety of the experience and the promotion of the film. Each message sent on the networks is a message sent to a community that will then want to share this experience as well
  • increasing the engagement around a brand or a sponsor. Add a contest of the most beautiful photo, combined with the use of a hashtag of a brand and you get the lethal weapon that will explode the number of messages related to the brand sponsoring the event.

If you want to set up a Social Wall for a Drive-In experience, contact us.


Tags: Brand activation | Event ideas | Event strategy | Success Stories

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