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Published on February 1st, 2018

#CinemaAtTheG movie on a Cricket Ground

An amazing experience

Watching a movie on the big screen, in a huge sports stadium, lying in a fat boy's bed, is an out of the ordinary experience.

This experience was proposed by Bank Of Melbourne during the summer and has been enriched by the addition of a Social Wall.

Participants were then invited to share their best selfies to appear on the big screen.


With benefits for all

There are several obvious advantages to using a social wall on this occasion:

  • Bring fun: it's a very fun way to wait until the movie starts. Everyone can become an artist and star by sending their photos (with or without filter ;-)) and see them appear on a giant screen. The effect is magical.
  • Share an experience: it allows a community to share about this evening. Being present together, living it together, communicating together. The experience will remain unforgettable.
  • Promote a film: by adding a hashtag to the film, each message sent with it, is a message sent to a community. An excellent way to promote the event (and the film) and make other people want to participate.
  • Promote a sponror: similarly, using a hashtag naming the sponsor of the event helps to highlight the sponsor. The amplifying effect of a Social Wall doing the rest, the messages sent about sponsors will be all the more visible on social networks.

Add to this a contest or the use of other engagement features, and you get an explosive cocktail worthy of Impossible Mission or Fast and Furious ... but which will strenghten your reputation rather than tearing it to pieces ;-)


Tags: Event ideas | Success Stories

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