Evaluate Event ROI with Hashtag Analytics in our Social Wall Analytics
Social metrics and data important to you?
Of course it is! It’s important to us too, so we've created two comprehensive features to help you get the most from your event data.
Live Stats
With Live Stats at your fingertips in our ProTool, you can see at a glance which hashtags or social platforms are achieving the most engagement, in real-time on your live wall.
Post-Event Report
Once your event is finished, a full post-event report is available so you can summarize your social engagment and review relevant social analytics such as your reach, number of messages, top influencers and more to get a complete view of your social campaign.
You can even respond to, and follow users directly from the report to extend the life of your event, keeping conversation alive for days or weeks afterwards!
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Social Wall Analytics
Evaluate Event ROI with Hashtag Analytics in our Social Wall Analytics
Social metrics and data important to you?
Of course it is! It’s important to us too, so we've created two comprehensive features to help you get the most from your event data.
Live Stats
With Live Stats at your fingertips in our ProTool, you can see at a glance which hashtags or social platforms are achieving the most engagement, in real-time on your live wall.
Post-Event Report
Once your event is finished, a full post-event report is available so you can summarize your social engagment and review relevant social analytics such as your reach, number of messages, top influencers and more to get a complete view of your social campaign.
You can even respond to, and follow users directly from the report to extend the life of your event, keeping conversation alive for days or weeks afterwards!
Case Usage: International Confex
As a market leader in the event industry, Mash Media organizes a range of events for #eventprofs. International Confex is their largest conference gathering eventprofs from around the globe. As part of this event a social wall was set up, which captured conversations from 1,000's of social contacts which has served as an excellent base for continued engagement and a growing community.
Case Usage: Smith & Williamson
To review all questions and comments sent as part of the internal partners meeting for Smith & Williamson, the events team exported the message list in excel. Questions that went unanswered in the live session could be followed up and all ideas and comments could be utilized for future improvements.
Event Tip
Use your Post Event Report to make a list of people to market for similar events, or in advance of your next one.
#SocialMediaTip
Put key attendees and/or sponsors, speakers etc from your report in Twitter Lists and watch out for Tweets or images they use that you could ReTweet or engage with, in the weeks following your event.
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