As the fastest growing social network Instagram is increasingly becoming more popular every day, making it highly likely that your event/brand audience is using the channel.
Why is Instagram useful for events?
With its’ ‘fun and quirky way to share life through a series of pictures’ this channel is a great way to increase the sharing of video and photo content about your event or brand activation.
The platform is designed to allow people to quickly take pictures and video using their mobile devices, enhance the images/video with built in filters and tools, then easily share over variety of social platforms, including Twitter, Facebook, Tumblr and Flickr, helping your event or brand to reach a wider audience.
Similar to Twitter, the platform uses hashtags to connect topics and users and it's aim is to "capture and share the world's moments" through it's networks of users and their followers.
Why should I display Instagram on my Social Wall?
When you display a social wall, your event attendees jump at the chance to see their video and pictures on the 'big screen'. At the same time as posting to your social wall, they are sharing the same content with all their followers, helping to increase your event exposure and connections tenfold.
To drive further engagement try Instagram Contests or creating photo opportunities with photobooths or selfie stations - all are great ways of adding another fun element to your event, while letting your attendees do all the promotion for you. We love the selfie challenge launched by AIBTM a few years ago.
What Instagram content is shown on my Social Wall?
Posts are pulled in from Instagram that contain the hashtags that you specify when you set up your social wall session. You may choose one or more hashtags.
Alternatively using the curate feature in our ProTool you can bring in any public post from instagram, using the post’s unique url.
Depending on the social wall template and content settings you choose pictures and videos will be displayed alongside the Instagram message including profile pictures and usernames. As there isn’t a limitation on the amount of text included in a post, lengthy posts will likely be truncated on Social Wall Pro for optimal displaying purposes.